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23 Unique Things To Do In Jerez, Spain – Jerez de la Frontera Itinerary (3 Days)

A travel guide to the best attractions in Jerez, Southern Spain: the perfect Jerez Itinerary
things to do in Jerez

If you really want to get a feel for Andalucia and its culture, there is no better place to start than in Jerez de la Frontera.

While not as in your face as the much bigger Seville and Granada, Jerez de la Frontera is equally famous for its beautiful horses as it is its delicious sherry.

With a history that dates back to the time of the Moors, Jerez de la Frontera boasts a charming Old Town (Casco Antiguo) with palm-fringed plazas and a partially restored Moorish fortress. Of particular interest is the town’s church which was initially constructed as a mosque.

Inside the Sacristy of the Cathedral del Salvador is a painting by 17th-century Spanish painter Francisco de Zurbarán titled “La Virgen Niña.” Renowned for his religious paintings, Zurbarán was often called the “Spanish Caravaggio.”

Today Jerez de la Frontera has an aristocratic feel, thanks to its wide streets, squares, and colorful jacaranda trees that bloom in spring.

Add to this mix stylishly dressed business people, contemporary dining, sherry, flamenco, and incredible weather, and you will soon realize why Jerez de la Frontera is a great place to visit.

This post contains affiliate links. If you buy via them, I’ll earn a small commission which helps me to keep this blog running. I received services for free for an honest review. All opinions are my own.

Top Things To Do In Jerez de la Frontera, Andalucia

  • Catedral de Jerez de la Frontera
  • Bodegas Tradición
  • Visit the Alcázar
  • Real Escuela Andaluza del Arte Ecuestre
  • Centro Andaluz de Flamenco
  • Circuito de Jerez

Useful Travel Information About Jerez

✈ Book cheap flights to Jerez with Skyscanner

⚘ Avoid tourist traps and get the customizable “Southern Spain Like a Local” itinerary. – Get it here

✔ Book tours in Jerez with GetYourGuide

➳ Find the best hotels in Jerez with Booking.com

❖ Rent a car at the best rates with Discover Cars

✎ Never leave without travel insurance! I get mine at SafetyWing. It is easy to set up, cheap, and reliable.

$ Withdraw money without hidden fees and avoid exchange charges with TransferWise (free Mastercard debit card to spend money abroad)

Where is Jerez?

Jerez de la Frontera or simply Jerez is located in South-western Spain around 14 miles (22km) from the city of Cadiz and 7.4 miles (12km) from the Atlantic Ocean.

With just over 200,000 people Jerez is the largest city in Cadiz Province and the 5th largest in Andalucia. Jerez is famous for horse breeding and producing the world’s most excellent sherry.

Depending on your style of travel Jerez can be seen in either one, two, or three days.

How to get to Jerez

If you are visiting Jerez de la Frontera from the United Kingdom’s low-cost carrier, Ryanair offers several flights a week from Stansted (STN) to Jerez Airport (XRY). Vueling and Iberia offer domestic flights from other cities in Spain. – Check flights to Jerez airport

Thanks to Spain’s high-speed rail network trains are a popular way to visit Jerez with buses being an alternative for people arriving from towns not served by rail.

How to get from Madrid to Jerez:

The quickest way to get to Jerez from Madrid is to fly non-stop with Iberia. The flight time from Madrid-Barajas Adolfo Suárez Airport (MAD) is 1h 15m. – Check rates here

Bus: ALSA operates one bus a day between Madrid and Jerez with a journey time of 7h 35m. – Book tickets in advance here

Train: There are 13 trains a day from Madrid Atocha Station to Jerez with a journey time of around 3h33m. Add another 45 minutes if you need to change trains in Seville. – Book tickets in advance here

How to get from Seville to Jerez:

Bus: Buses depart San Bernardo Bus Station for Jerez every hour with a journey time of 1h 30m. – Get tickets here

Train: Trains depart Santa Justa Train Station for Jerez every hour and have a journey time of just over an hour. – Get tickets here

How to get from Malaga to Jerez:

Bus: The fastest way to get to Jerez from Malaga by bus requires a change at Algeciras Airport (AEI) near Gibraltar. The bus takes just over five hours and includes a one hour transfer. – Get tickets here

Train: Getting a train from Malaga Maria Zambrano Station to Jerez involves changing trains in both Cordoba and Seville and will take approximately 3h 49m. – Get tickets here

How to get from Cadiz to Jerez:

Bus: Transportes Comes operates an hourly bus service between Cadiz and Jerez with a journey time of around 45m.

Train: There are several trains per day from Cadiz to Jerez with a journey time of 34m.

Buy tickets in advance here

Day 1

Visit Jerez Cathedral

things to do in Jerez, Visit the Cathedral

Built with a mixture of baroque, neoclassical, and Gothic styles, Jerez Cathedral was built in the 17th century on the site of a mosque and the old church of El Salvador.

While not known to be a fact, it is believed that the outside bell tower was built over a minaret. Inside the cathedrals, the museum is a collection of silverware and a painting by Francisco de Zurbarán depicting the Virgin Mary asleep as a child.

Opening times: Monday to Saturday 10:30-18:30 Free admission on Sundays from 10:30 to 11:30

In order to see the best hidden gems in Jerez, go with a guided tour. – Check rates here

Visit the Alcazar, Jerez

jerez itinerary, Visit the Alcazar

Built in either the 11th or 12 centuries, the Jerez Alcazar is one of the best-preserved Moorish fortresses in Andalucia.

Notable for its octagonal tower which is typical of Almohad-era forts, the castle is reached by Islamic inspired gardens and a 12-century mosque that was turned into a chapel.

Transformed by Alfonso X of Castile in 1264, the chapel maintains its Islamic roots thanks to a fountain and horseshoe-shaped arches.

At one point there were 18 mosques in Jerez with the chapel in the Alcazar the only one with remains dating back to this period.

Typical of Moorish rulers’ seats of power the Alcazar features geometric flower beds, fountains, and wonderfully preserved Arab baths.

Probably built on what remained of Roman baths the Almohad Baños Árabes features three rooms of which one contains star-shaped vaults to let in the light.

Opening times: 09:30- 17:30 during the winter it closes at 14:30

In order to skip the line, it’s best to visit the Alcazar with a guided tour. – Check rates & reviews here

Visit Sherry wineries of Jerez

jerez guide, Visit the Sherry wineries

Before we get into the excellent wineries of Jerez, it’s essential to understand what sherry is and why it became so popular.

Winemaking in the region was introduced by the Phoenicians in around 11 BC and then increased during Roman rule when they conquered Iberia in 200BC.

When the Moors arrived in 711 AD, they brought with them distillation which led to brandy and fortified wines.

Sherry surged in popularity after Francis Drake sacked Cadiz in 1587 bringing back to Britain nearly 3,000 barrels of sherry that were waiting to be loaded onto Spanish ships.

Sherry soon became a famous British tipple which led to English families like Harveys and Sandeman setting up shop in Jerez.

Only produced in the sherry triangle between Cadiz and Jerez, there are numerous bodegas (cellars) that offer sherry tasting tours with each having its legends and its unique charm.

The five sherry bodegas in Jerez listed below are all outstanding.

  • Bodegas González Byass (Tio Pepe)
  • Bodegas Domecq Alvaro
  • Díez Mérito
  • Bodegas Tradición
  • Lustau
  • Fundador

Book here a Jerez sherry tour

Explore the historic centre of Jerez

jerez travel guide, Explore the historic centre

As you wander around in the Casco Antiguo (Old Town) you will discover narrow streets that lead to squares with noble buildings that date from the Middle Ages. During Moorish rule, Calle Francos was the main thoroughfare that linked all parts of the city.

Dominated by the city’s cathedral the historic centre of Jerez is where you will find all government buildings mixed amongst historic churches and thriving businesses.

The 15th century Church of San Dionisio shares an attractive square with the former town hall and is one of the best places in Jerez for outdoor drinking and dining.

Tip: Before setting out to explore Jerez, stop first at the tourist office located in Plaza del Arenal and pick up a free map.

You can also opt for a guided tour in order to get valuable insights into the historic buildings. – Check guided tours here

Lunch in Restaurante La Tasca

jerez travel itinerary, Lunch in Restaurante La Tasca

While there is seemingly no end of places in the centre to stop for lunch, consider going just off the beaten track and dine at Restaurante La Tasca.

Located close to the Plaza del Caballo on Calle Paraíso, Restaurante La Tasca specializes in traditional Andalucian food.

Being close to the ocean, you can be assured of the freshest seafood, while also having an excellent selection of meats and seasonal vegetables.

Tip: Try the specialty of the house Rabo de Toro (Oxtail) you won’t be disappointed!

Address: Calle Paraíso 4 Edificio Jerez 74 11405 Jerez de la Frontera

Opening times: Mon-Sat 12:00-17:00 20:30-23:30, Sun 12:00-17:00

Visit Palacio del Virrey Laserna

things to do in Jerez, Visit Palacio del Virrey Laserna

Now doubling as a luxurious private rental for events and short-term stays, the Palacio del Virrey Laserna has been in the same family since the second half of the 13th century.

Undergoing a complete refurbishment in the 18th century the palace retains its neoclassical look to this day.

José de la Serna y Martínez de Hinojosa, the last Viceroy of Peru was born in the palace and had the aristocratic home renamed in his honor.

The general public is invited to participate in guided tours where they will discover the lifestyle of a Spanish noble family while taking a trip back in time.

Address: Calle Conde de Los Andes, 8 close to the tourist office.

Opening times: Tues-Sat 10:00-14:00 and 17:00-20:00 Sunday 11:00-14:00. The palace is closed on a Monday.

Marvel at the Royal Andalusian School of Equestrian Art

Andalusian-School-of-Equestrian-Art, Andalusian bay horse in dark stable

The Royal Andalusian School of Equestrian Art in Jerez de la Frontera is regarded as being one of the best riding centres in the world.

The equestrian centre is devoted to maintaining the classical traditions of Spanish baroque horsemanship, by conserving the ancestral abilities of the Andalusian horse.

Recognized as a distinct breed since the 15th century, the Andalusian horse has been prized by nobility and excels at equestrian dressage.

Along with horsemanship, the school teaches blacksmithing, saddlery, and the breeding of horses.

Visits to the Royal Andalusian School of Equestrian Art includes watching training sessions, a tour of the stables and tack rooms along with entry to the staterooms and carriage museum.

Opening hours: 10:00 – 14:00 closed Saturday and Sunday

Attending a horse show in Jerez is thus a must! This show has great reviews on GetYourGuide. – Check rates here

Watch a horse show in Jerez de la Frontera

Horse-show-in-El-Ranchito, horse show spain, andalusian

Called “How the Andalusian Horses Dance, is an equestrian ballet accompanied by familiar Spanish music with riders dressed in costumes typical of the 18th century.

Based on classical dressage, each show contains eight different choreographies with the same degree of difficulty.

Visitors to the show can marvel at the skills of the horses and riders as they perform traditional classical dressage and cattle herding techniques called “doma vaquera.” A show at the Spanish riding school is definitely a must when in Jerez de la Frontera.

During the summer the horse show is held three days per week on Tuesday, Thursday, and Friday. The show starts at noon and lasts 1h 30m.

Tickets can be bought online. – Check prices here

Have a coffee at Plaza de la Asunción

jerez travel guide, Have a coffee at Plaza de la Asunción

After a morning of exploring the historic centre of Jerez de la Frontera stop for a coffee at one of the bars in the Plaza de la Asunción.

Now a pedestrian-only zone in the heart of the city the Plaza de la Asunción is a popular meeting place for locals and a must-visit place for tourists.

Dominated by some of the city’s most elegant buildings including the former town hall, a 16th-century structure built in the Renaissance style.

On the eastern side of the Plaza is the church of San Dionisio and it’s beautiful Gothic-Mudejar door.

Do a sherry tasting in Jerez

jerez travel itinerary, Do a sherry tasting

With Jerez de la Frontera being the sherry capital of the world no visit to Jerez would be complete without learning about the different types of sherry.

Earlier in this guide, we already mentioned visiting a sherry winery where you no doubt had the chance to sample their famous sherry.

Delving into it deeper you will come to learn that sherry is far more complicated than the small glass of Harveys Bristol Cream that you get at grandma’s house over Christmas.

Ranging from dry to sweet and everything in between pairing sherry with food is fast becoming an art.

To sample the different types of sherry, visit what is called a “tabanco” and tell the owner that you would like to sample different kinds of sherry such as the sweet Pedro Ximénez Jerez wine.

Hopefully, you will find one you like and buy a bottle to take home as a souvenir.

Book sherry tastings here

Go tabanco hopping

things to do in Jerez, Go tabanco hopping

Now armed with the knowledge of sherry, why not spend the night tabanco hopping while sampling the best tapas Jerez has to offer.

Before we list some of the places we like, let’s get an understanding of why tapas bars in Jerez are called tabanco’s.

The word tobanco is what the old sherry stores used to be called and was a place where locals would buy sherry straight from the barrel.

Over time the tobanco’s morphed from a simple sherry store to a place where you could not only purchase sherry but spend the night eating and drinking.

The idea of a wine shop and tavern dates back to the 17th century, and while tobanco’s were for a while disappearing, they are today trendy places to eat and drink.  Below is a list of our six favorite places to go tobanco hopping.

Enjoy tapas in Jerez

jerez itinerary, Enjoy tapas

Tapas are, of course, a great way to eat while exploring the many bars and tabanco’s in Jerez.

Claimed by some as being the birthplace of tapas going out on a tapas tour of Jerez is a treat. Some of our favorite restaurants in Jerez are:

  • El Almacén: Mentioned in our list of tobancos, El Almacén is a modern wine bar that also happens to serve delicious food. Try their delightful salt cod fritters, and you won’t be disappointed.
  • Bar Juanito: Almost hidden in a back street behind the squares and monuments Bar Juanito has been serving delicious tapas since 1943. Bar Juanito specializes in taps made from artichoke but has plenty of other dishes on its tapas menu. Our favorite is the meatballs cooked in Oloroso sherry.
  • La Cruz Blanca: Regarded as being one of the best tapas bars in Jerez, La Cruz Blanca features traditional favorites alongside more modern inspired dishes. Be sure and order the stewed pork cheeks with apple compote!
  • Las Banderillas: Las Banderillas is hugely popular with locals and offers a wide range of tapas to compliment whatever you are drinking. The specialty of the house is stewed oxtail so be sure to work it in with your tapas selection.
  • Atuvera: Named after a song by a local flamenco icon of the city, Atuvera is a modern gastro bar serving the latest trends in Spanish tapas.

In order to try the best tapas in every place, I recommend going on a tapas tour in Jerez. – Check tapas tours here

Day 2

Visit the clock museum

jerez guide, Visit the clock museum

Located in the Atalaya estate, the Jerez clock museum has more than 300 clocks and watches dating back to the 17th century.

Lifesize holograms, classical baroque music, and the ticking of the clocks set the mood in all of the museums’ ten rooms.

Opening times: Opening times: Monday to Friday 09:30-10:30 11:30-12:30

Go shopping in the market of Jerez

jerez de la frontera travel guide, Go shopping in the market

Jerez de la Frontera has some fantastic indoor and outdoor markets selling the freshest seasonal produce you will find anywhere.

If you only have time to visit one market when in Jerez make it the Mercado de Abastos. Housed in a neoclassical building dating back to 1885, the Mercado de Abastos is famous for its selection of seafood brought in fresh from Cadiz each day.

The markets of Jerez are also a key element of every guided Jerez tour. – Check guided walks here

Address: 8 Calle Doña Blanca, Jerez de la Frontera, Spain

Opening times: Mon – Sat 07:00 – 15:00 closed on Sunday

Lunch in Albores

jerez travel itinerary, Lunch in Albores

Located in the center of Jerez on a pedestrian-only street, Albores serves traditional Andalucian food that is inspired by the seasons.

Sit out on the terrace and watch the world go by while having lunch at the hour of your choosing, as unlike many restaurants  Albores operates an all-day kitchen.

Address: Calle Consistorio, 12, 11403 Jerez de la Frontera, Cádiz

Opening times: 08:00 – 24:00

Wander in San Miguel neighbourhood

things to do in Jerez, Wander in San Miguel neighbourhood

Competing with Santiago for the title of Jerez’s flamenco neighborhood the district of San Miguel is built around the Plaza del Arenal.

Here you will discover a palm-fringed square with a statue of former Spanish prime minister Miguel Primo de Rivera.

Plenty of bars and restaurants are in the area as are sculptures honoring two of Jerez’s flamenco artists La Paquera de Jerez and Lola Flores.

Pay tribute to Lola Flores

jerez de la frontera, spain itinerary, Pay tribute to Lola Flores

The statue of a flamenco dancer Lola Flores in the San Miguel neighborhood pays homage to Jerez’s most famous daughter who from a young age became a star.

Known for her overwhelming personality on stage Lola became an international celebrity performing in more than 35 films.

Address: de la, Calle Ramón de Cala, 15, 11403 Jerez de la Frontera, Cádiz

Visit the motor Circuito de Jerez

jerez guide, Visit the motor Circuit in jerez

Built to host Formula One races the Circuito de Jerez is now more associated with Moto GP and is a hotbed of motorcycle racing in Spain.

Don’t worry if you are not in Jerez for a race as you may get lucky and witness a team practicing.

Touring the facilities and standing on the winner’s podium is fun as is the motor museum full of cars, bikes, and memorabilia from the likes of Nigel Mansell and Ayrton Senna.

In the Circuito de Jerez gift shop, you can purchase merchandise from top riders like Jorge Lorenzo, Valentino Rossi, and Dani Pedrosa.

It’s definitely a great idea when wondering about what to do in Jerez for action lovers.

Address: Carretera de Arcos-Jerez de la Frontera, Km 10, 11405 Jerez de la Frontera, Cádiz.

Opening times: Tuesday, Thursday and Saturday: from 09.00 to 15.00

Watch a flamenco show in Jerez

jerez travel guide, Watch a flamenco show

Tablao Flamenco Puro Arte in Jerez by Raul Ortega offers a different flamenco show every night where top-level artists show off their credentials.

Regarded as being one of the best flamenco shows in existence, the Tablao is a must-see attraction during any visit to Jerez de la Frontera. Each show lasts for around one hour with food and drinks available.

Address: Calle de la Madre de Dios 10 nº10, 11401 Jerez de la Frontera Spain

Opening times: Wed 19:30 – 23:30 Fri – Sat 19:30 – 23:30

Day 3

Day trip to White Villages near Jerez

jerez travel itinerary, Day trip to White Villages

Called Pueblos Blancos the white villages of Andalucia near Jerez include Arcos, Ubrique, El Bosque, Grazalema, Benamahoma, Benaocaz, Villaluenga del Rosario and Ronda.

All within a short drive of Jerez de la Frontera, each village and town has its own unique history and some breath-taking views.

The highlight of the outing is the town of Ronda, and it’s amazing Puente Nuevo bridge above El Tajo gorge.

Regarded as being the home of bullfighting, Ronda was a favorite with American writer Earnest Hemingway and Hollywood legend Orson Wells who loved Ronda so much he had his ashes buried on a friend’s estate.

To make the most of the white village excursion set aside at least half a day or go on a guided tour like this one. – Check white town tours here

Day trip to Seville

things to do in Jerez, Day trip to Seville

Easy to get to in just over an hour by train a day trip to Seville is a must for anyone visiting Jerez de la Frontera.

Overlooked by a massive Gothic cathedral, Seville is a mix of Moorish palaces, baroque churches and winding medieval lanes.

Exceedingly wealthy during the 16th century when Spain ruled, America’s Seville is home to Christopher Columbus’s tomb and the Alcázar, a Mudéjar palace that was used to represent the water gardens of Dorne in HBO’s Game of Thrones.

For more information, please visit our 3-day itinerary Seville article we wrote earlier.

Day Trip to Cadiz & Doñana

jerez itinerary, Day Trip to Cadiz & Doñana

Founded by the Phoenicians in about 1100 BC, Cadiz is regarded as being the oldest permanently settled city in Europe.

Used as a setting off point for Columbus’s trips to America, Cadiz became the architectural model for many of South America’s great colonial cities.

Surrounded by the Atlantic Ocean, the city of Cadiz is often overlooked by tourists visiting Andalucia, in favor of Granada and Seville, and for this reason alone is well worth a visit.

Tip: Rather than go to Cadiz for a day at the beach, head a little further north up the coast to Rota where you will discover one of the best beaches in Spain. 

Doñana National Park is unique UNESCO-listed wetlands that are home to numerous bird species, wild boars, and the endangered Iberian Lynx.

For more information, please visit our 3-day itinerary Cadiz article we wrote earlier.

Attend a bull country show

jerez guide, Attend a bull country show

Visit the Campo Abierto and experience a day out in the Spanish countryside. A trip to see the bulls and horses starts with a 700-meter walk discovering the native wildflowers while watching the bulls and oxen roaming free in the fields.

From the grandstand, you will be treated to a display of Andalucian horsemanship that includes cattle drives and traditional dressage. The show lasts one and a half hours with a ten-minute break. – Get tickets here

Address: A-396, km1 Medina Sidonia | A-381, Jerez – Los Barrios, Salida 31 11170 Medina-Sidonia, Cádiz

Opening times: from March to October every Wednesday and Sunday at 11:00

If you would like to know more about other amazing places in Andalucia, you should visit these two guides: things to do in Gibraltar or our 3-day itinerary Tarifa, the surfer town in Southern Spain

Best Hotels in Jerez, Southern Spain

Hotel Casa Palacio María Luisa ***** – Luxury

jerez travel guide, Hotel Casa Palacio María Luisa

Occupying a former 19th-century casino, the Hotel Casa Palacio María Luisa is ideally located to visit all of Jerez de la Frontera’s attractions while still retaining its privacy.

Set in a spacious garden with an outdoor terrace and swimming pool the hotel features its own restaurant, bar, and shared lounge.

Each room has its own private bathroom, satellite television, air-conditioning, and free Wi-Fi. – Check rates & reviews here

Address: Calle Tornería, 22, 11403 Jerez de la Frontera, Spain

Eurostars Asta Regia Jerez **** – Mid-Range

jerez travel itinerary, Eurostars Asta Regia Jerez

 Set in an old-world building this modern hotel is located next to Plaza de la Arena, one of Jerez’s most popular meeting points.

Ideally suited to people who want to explore Jerez on foot the Eurostars Asta Regia Jerez offers guests every conceivable amenity that includes an outdoor swimming pool, a gym and a sauna.

All rooms come with a complimentary buffet-style breakfast. – Check rates & reviews here

Address: San Agustín, 9, 11403 Jerez de la Frontera, Spain

Hotel YIT Casa Grande *** – Budget

things to do in Jerez, Hotel YIT Casa Grande, hotels in jerez de la frontera

With an unrivaled location in the heart of the historical center, the Hotel YIT Casa Grande is a boutique-style hotel set in what was once an elegant family mansion.

Hotel YIT Casa Grande features a beautiful inner courtyard and a roof terrace with views of the city.

All rooms at the Hotel YIT Casa Grande are fully equipped with air conditioning, Wi-Fi, en-suite bathroom, and flat-screen TVs. – Check rates & reviews here

Address: C/ Plaza de las Angustias, 3 , 11402 Cádiz – Jerez de la Frontera, Spain


Getting Around Jerez

The best way to get around Jerez de la Frontera is on foot as it allows you to enjoy its beautiful streets and squares.

Most of the things that are of interest to tourists are all within walking distance of each other. 

For those that don’t want to do too much walking, Jerez de la Frontera has a hop-on-hop-off bus tour that stops in all the city’s strategic locations. – Check rates here


A short FAQ about things to do in Jerez de la Frontera, Spain

What are the best things to do in Jerez de la Frontera?

Visit Sherry wineries, explore the historic center or marvel at the Royal Andalusian School of Equestrian Art are only a few of the best things to do in Jerez de la Frontera.

What are things to do in Jerez on Sunday?

You should visit Jerez Cathedral for the entrance is free on Sundays.

What are fun things to do in Jerez?

Watch a horse show in Jerez de la Frontera is definitely one fun thing to do in Jerez, Spain.



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